The new global ambassador modeled the London brand’s products in a recording studio, giving the impression of “the diary of a pop star”.
Shortly after Dior Beauty announced its Dior Addict lipstick campaign, London-based fashion label Self-Portrait also launched its latest Pre-Fall 2024 campaign – Both starring Jisoo from Blackpink! Since establishing their own management company, the girls of the K-pop supergroup have had an extremely busy schedule. Jisoo is no exception when she opened BLISSOO in February this year, and is trying to fulfill her ambassadorial duties with the latest collection from Self-Portrait.
Announced in March, the global star became the newest face of the fashion label, joining fashion’s best such as Naomi Campbell, Gigi Hadid and Emily Ratajkowski. She also stars in the label’s Spring/Summer 2024 campaign, donning vibrant outfits with pure Jisoo-esque hair and makeup. Now, she returns for Pre-Fall 2024, appearing with products carefully selected to suit her unique style and preferences.
Image: Self-Portrait
As fall approaches, the singer chooses a dark and neutral color palette, with sporty black tafetta dresses or flowing dresses with various hemlines. Jisoo also chose a contrasting, more elegant style with a white and nude lace mini dress, which can easily go from brunch to a wedding while still remaining elegant. More outstanding and more personal is the denim short dress that Jisoo chose with yellow button details. She paired her denim outfit with a pair of pink heels to add youthful charm without sacrificing sophistication.
Image: Self-Portrait
Jisoo’s style was also praised by Self-Portrait founder Han Chong, who said: ” What I discovered while working with Jisoo is that she is a real chameleon and loves to experiment with her wardrobe.” mine.” He also gave an explanation for why they chose the recording studio as the setting for the campaign.
“We decided to film her in the studio — where she feels at home and becomes more alive — we wanted to capture her most authentic self,” Han Chong explains, “The She opts for casual denim outfits and comfortable knitted sweaters so her party outfits and adorable evening gowns showcase her entire personal style in what feels like the diary of a pop star. “
